This Chipotle ad was picked as the second best ad of 2011 by Adweek losing out to Volkswagon’s The Force Ad. However Chipotle has my pick for favourite ad of the year. It’s so beautifully crafted conveying Chipotle’s green efforts to support sustainable farming. The ad gets it’s message across through clever animation and the use of Willie Nelson’s emotional cover of Coldplay’s “The Scientist” which fits the ad perfectly.
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